BroadSoft

BroadWorks Mobile Consumer Experience

BroadSoft Mobile Consumer Experience allows carriers to differentiate themselves in the market by providing a rich, well-integrated communication experience to their subscribers.

The BroadSoft mobile solution can be deployed over today's circuit-switched networks via IN integration, either in standalone or IMS architecture. The solution provides mobile subscribers with a transparent access to BroadWorks advanced capabilities such as family services, find-me/follow me, multi-device services, and rich services such as presence and instant messaging.

The solution is also designed to evolve seamlessly to the emerging all IP 4G mobile networks.

Mobile Consumer Experience Features:

Personalization: One Number Service

BroadWorks allows for associating multiple devices to a subscriber. This allows subscribers to manage a unique phone number, set of services and mailbox, while having access to all their usual devices to make and receive calls.

Personalization: Fixed/Mobile Extension

Fixed/Mobile Extension allows the mobile carrier to provide a fixed VoIP line to their subscribers at a discounted rate. This fixed-line can be offered on the carrier's own network or over-the-top outside of their footprint. The offering reuses the same network infrastructure as their mobile offering while providing a well-integrated experience to the subscriber who can consolidate their additional line with their mobile profile.

Multimedia: Rich Communication Suite

Mobility: Location-based restrictions

BroadWorks allows for defining call restrictions that are applied to the subscribers based on their location. For instance, the carrier can limit calls to friends and family when the user is roaming internationally to avoid excessive or fraudulent usage of the user's device.

Mobility: Home Zone

BroadWorks allows mobile carriers to assign a home zone to subscribers. Carriers can then offer a preferred rate to calls from the subscriber home zone to encourage the use of the mobile phone as the main phone line and stimulate mobile substitution.

Mobility: Flexible Rates

BroadWorks allows for associating a SIP client or device with the subscriber mobile device. In that configuration, BroadWorks allows for identifying VoIP calls (vs circuit-switched calls) and offer these calls at a preferred rate.

Mobility: Location Mashups

BroadSoft Xtended allows for sharing the subscriber location automatically with friends and family using the most popular social networking sites.

End-User Benefits

More Ways to Stay Connected

BroadWorks mobile experience takes consumer communication well beyond voice to include presence, instant messaging and SMS, allowing subscribers to communicate on their own terms wherever they are.

Simplicity

BroadWorks simplifies the use and the management of multiple modes of communication and devices by providing the user with a single profile across everything.

Flexibility

BroadWorks mobile experience allows subscribers to communicate on any device, anytime, anywhere.

Service Provider Benefits

Differentiation

BroadSoft allows carriers to take a unique mobile offering to the consumer market. The BroadWorks Mobile Consumer Experience offers advanced communication services and multi-device support while remaining simple to use and manage.

Market Expansion

The BroadSoft mobile consumer experience allows carriers to expand their market by offering new communication services and by consolidating all communications under one offering.

Increased Customer Satisfaction

The BroadSoft mobile consumer experience reduces churn by integrating the subscriber communication into their daily lifestyle.