Leading Telecommunications Provider Telstra Selects Broadsoft For Hosted Voice Services

Telstra will use BroadWorks to offer Large Enterprise Customers Alternative to PBXs

GAITHERSBURG, MD, and MELBOURNE, VIC, Australia, November 18, 2002 — BroadSoft® Inc., the leading provider of voice applications and servers, and Telstra, Australia's leading communications provider, today announced that BroadSoft's flagship product, BroadWorks™, was selected by Telstra (NYSE & ASX: TLS), to deliver a capability for network based IP telephony and applications to the Australian and New Zealand corporate market. Telstra is Australia's leading telecommunications provider and one of the leading global providers of communications services.

Telstra will use BroadWorks to expand its Data Network Solutions portfolio by offering its corporate and government customers a range of new innovative services including hosted private branch exchange (PBX) and voice virtual private network (VPN). Telstra will launch the service later this year.

"Telstra's selection of BroadWorks for deployment of hosted PBX solutions further demonstrates their industry leadership and recognition of the positive financial and business impact BroadWorks can have on world-class carriers. We look forward to working with them to continue their tradition of offering cutting-edge solutions to their customers," said Michael Tessler, president and CEO of BroadSoft.

"Telstra's selection of BroadSoft represents a Tier One global carrier's affirmation of their strategy for next-generation hosted PBX solution services. We believe this will send a strong signal to carriers worldwide that services based upon BroadWorks represent a significant opportunity to enhance customer sales and increase profitability," said Frank Dzubeck, president, Communications Networks Architects Inc., a leading communications analyst firm.

Award-winning BroadWorks is the industry's first integrated system of voice applications and servers enabling service providers to deliver basic and enhanced voice services to enterprises, such as call forwarding, simultaneous ringing and unified messaging. Using BroadWorks, service providers and customer administrators can manage administrative functions with BroadSoft's patented web-based portal, CommPilot™.

"We are very excited about the announcement as this development now provides Telstra with the capability to integrate new and disparate voice technologies such as PBXs, key systems and IP phones on the same data network. There is tremendous synergy and value in providing our key customers with world-class networks augmented with enhanced voice and data applications. One of the key outcomes is the capability to mitigate future technology risk for our customers and provide them with a self-paced migration strategy for attaining voice, data and video convergence," said Paul Geason, Director of Product Management, Telstra Enterprise Services.

"BroadWorks' will enable Telstra to rapidly and cost-effectively market a comprehensive portfolio of carrier-class IP capabilities such as voice VPN, hosted PBX and enhanced network applications to our key customers. This technology sets the standard for innovation, service creation and reliability within the IP telephony market," Paul Geason added.

BroadSoft will partner with Dimension Data Australia to deliver and support the BroadWorks solution. Dimension Data Australia, a leading provider of Network Services and i-Commerce in Australia, is a subsidiary of Dimension Data Holdings plc, a leading global technology services group that operates in over 30 countries.

Graham Munro, General Manager, Enhanced Applications and Solutions, noted that their customers are accustomed to the highly reliable services provided by Class 5 switches and enhanced features provided by PBXs. "BroadWorks can meet both of these critical requirements and enable Telstra to leverage its voice over IP infrastructure," he added.

As an established partner for Telstra in Voice over IP (VoIP), Cisco will also leverage their leadership in IP telephony and data to deliver additional support and expertise in the sales and marketing functions of the new capability.

About BroadSoft

BroadSoft, Inc., is the leading provider of voice applications and servers for service providers. BroadWorks, the company's flagship product, allows service providers to rapidly and economically design and deploy web-enabled enhanced telephony services to their customers. BroadSoft holds the largest market share in the IP Centrex space with the most announced customers to date. BroadSoft has received extensive industry acknowledgement including recognition as a "Hot Start-Up" by America's Network and Telecommunications magazines, two of the leading telecommunications industry publications. Communications Solutions, Internet Telephony and Network Magazine recognized BroadWorks as Product of the Year. BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and also maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

About Telstra

Telstra is Australia's premier communications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms. It is Australia's leading ISP and provides entertainment and multimedia content over its broadband network and through its Pay-TV joint venture.

Telstra owns and operates one of the most technologically advanced networks, offering end-to-end solutions ranging from broadband, IP, mobile and intelligent network services, to voice and data network hubs, call centres, and advanced multimedia and e-commerce applications. It has business operations in North America, UK/Europe and the Asia-Pacific region.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing
+1-240-364-9038
lferry@BroadSoft.com

More Information

If you need more information and/or would like to schedule an interview with BroadSoft, please contact Elaine Myada at +1-240-720-9558 or email.

BroadSoft's executives and subject matter experts are available as editorial resources and speakers for industry events.